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AnoviaInc.com Development Process: Identify & Target Your Audience
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Creating a Web site without first identifying and properly targeting your audience is like building a home without blueprints or putting together little Timmy's new bicycle without instructions: the project takes a lot longer than expected, the process is filled with an enormous amount of frustration and you often end up with something that doesn't work quite the way you intended.
Identify Your Audience
As easy as this may sound, most developers never consider employees, investors, distributors, vendors and suppliers when developing a Web project plan. And depending upon your company, any or all of these groups may be able to utilize your web site in ways that increase your revenue, lower your costs or create additional efficiencies.
Target Your Audience
Once you have identified potential audience groups, it is time to analyze how each of these groups will use your Web site to find the information, products and services that are important to them. Finding a way to provide digitally what you now provide manually will lead to additional revenues, lower costs and greater efficiency.
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Let's say for example that your company spends $35,000 a year developing, publishing and mailing financial reports to your investors. By creating a simple interactive application that provides these documents online or instantly transmits the information via email, your company can realize a net efficiency equal to the $35,000 a year you currently spend. In addition, you have now created a greater level of service and convenience to your investors.
Now imagine applying the identification-targeting technique to additional areas of your business. Imagine the increased revenue, imagine the cost savings and imagine the efficiency enhancement you will realize as a result.
Process Overview
Although increasing sales should be a priority with your Web site, it should not be the lone objective. Your customers are indeed a vital audience group and they should be targeted in much the same way we outlined above. However, by identifying additional audience groups and finding ways to target them, you will be increasing efficiencies beyond your wildest imagination and in the process be creating advantages that will separate you from your competitors.
When developing your Web presence, remember AnoviaInc.com's simple formula:
Audience + Targeting = Efficiency & Convenience |
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